Setting up a new website can be an asset for your business that drives traffic and new sales. If executed properly it can open up untapped revenue streams and boost your brand significantly. An online presence is absolutely vital for a business to survive in these times. If you are setting up your first website it may seem like an expensive affair but it doesn’t have to be. Here are 5 ways in which you can save money when setting up a new website.
Buy cheap shared web hosting
If you are just starting out a new website, you are likely not to have a lot of traffic and don’t need expensive web hosting like a dedicated server or a virtual private server. If you anticipate a few thousand visitors a month any shared web host can handle the requirements for your new website. You also don’t need the unlimited disk space or extra resources at this moment in time. A simple website should use a shared hosting plan that probably should not cost you more than $2 a month. Make sure you are able to upgrade your package if the need arises. Free web hosting is not recommended as it is likely to have a lot of downtime and probably is not exactly free; some free webhosts even display ads on your website. If you need web design or hosting in Kenya check out www.iwebdesigns.net
Use an open source CMS
WordPress, Joomla, Opencart and many other content management systems are open source and free. They are easy to use and you can probably set them up yourself. Since they have a wide user base, support is easy to find. WordPress powers a large percentage of websites on the internet and has the largest amount of plugins. Plugins are an easy way to have added functionality.
Get a paid theme instead of a custom design
A custom design may cost you from $2000 upwards for a basic website. If you don’t have that kind of budget and don’t mind a bit of DIY you can easily purchase a theme for $50 and install it in your choice of CMS. A bit of research and modification to the theme can give you the custom looks you need to stand out and save you lots of money. You can also get a free theme although it may lack significant amount of features that you may need.
Use free images
There are many websites that have a lot of free to use images. You can also take your own photos, especially for your products. It is not a must for you to buy images from websites like shutter stock. Sometimes reaching out to the owners of the images and simply asking for permission can also work.
Use Fiverr for SEO
SEO can be more expensive than setting up your website. You need high quality content, on page seo, backlinks etc. There are many gigs on Fiverr that you can buy for $5 and use for SEO purposes. Be careful not to buy spammy links or gigs. Most of them use automated bots for link building which don’t work in 2017. It is better to buy gigs that offer guest posting services or gigs that build links manually.