Search engine optimization (SEO) is a term known by anyone with a website. It’s a marketing discipline aimed at ranking websites on search engines to gain visibility. Without SEO, it would be difficult to find anything on the web. Implementing SEO techniques helps drive traffic to a website.
Search engine optimization has two main components, on-page SEO, and off-page SEO, but these two components have many aspects.
On-page Search Engine Optimization
On-page SEO necessitate consideration be given to the structure of the website, implementing the correct keywords, appropriate link building, and technical aspect.
- The website structure
Search engines use algorithms to rank websites. One of their ranking criteria concerns the website structure. Consideration is given to the ease of access and whether the website is user-friendly. Great website structures are like pyramids, the homepage, and underneath category pages, within the categories subcategories. Internal links should also be structured according to guidelines. For example pages at the top should link to subpages.
These are used by web surfers to find items on the web. The keywords implemented are used by search engine algorithm to determine the content of a website and classify it accordingly; however, keywords are not the main ranking element considered by search engine algorithm. Keyword research needs to be undertaken to understand the keywords a web surfer is most likely to use when searching a particular item related to a website.
- Technical aspect
SEO technical aspect involves applying appropriate SEO in the content and coding of the website such as title tags, meta tag, the URL, etc.
Off-page Search Engine Optimization
Off-page SEO has to do with all practice of implementing search engine techniques in third-parties websites and on the internet. The importance of off-page SEO is that it indicates the popularity and quality of a website. It also allows a website to gain more exposure to drive traffic.
- Link building
This is the main aspect of off-page SEO and can be undertaken by directly placing links to a third party website or through internet marketing techniques. It consists of hyperlinks from other sites to your own. These links are important because search engine uses them to find other pages and to classify the pages in their results. Links should be from authoritative websites relating in context with the content of the website.
Implementing search engine optimization methods like SEO Newcastle has beneficial effects in increasing a website ranking and driving traffic to a website. It helps increase conversion rates. It should be noted that proper implementation of search engine optimization will increase a website visibility.