Your brand image is always at stake when you’re out in the market. You have to worry about imitation products, people trying to produce fake product among other things. As long as your reputation is intact, you will never have to worry about going out of the market.
Considering what is at stake, you will definitely require map monitoring services to help you keep track of how your products are faring and the price ranges in the market. Part of business failure is caused by the products being sold below the set price. The MAP policy is set to protect your products from being sold below the price range you have set up.
Consistency in pricing is very important. You want it to be maintained all across the board. The growth of the company relies on your relationship with the resellers and how they sell your products. They play a crucial role in your company’s success.
Of course there are hiccups experienced especially with some resellers selling the products below the required price floor. These are the ones you have to worry about and find a way to weed them out. The monitoring software will do the trick and help you a great deal. So how do you choose the right software for your MAP monitoring? What are the factors to consider when choosing once you have a well set out Minimum Advertised Price (MAP)?
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A good place to start is to get comprehensive data and information about your product. The online marketplace is grown and keeps growing. It has unlimited potential and there are those platforms that have largely grown and overtaken the market. These market place may be big in the web but they are not the only ones.
You want a software that goes above and beyond. Otherwise only the products being sold in the big leagues will be protected and then the rest in other market place will be prone to violation. As much as the ones in the big league are the ones with probably most customers, the rest still do have consumers and they are the one who can make or break your brand.
There are those individual retail sites that may also sell your products. You don’t want to miss them as well. A good monitoring software will cover all the basis and do enough ground work on your behalf. Of course the software is automatic, eliminating the need for your supervision and doing all the surveillance for you. So if you are going to invest in one, you want the one that has no limitation, scouring the net from end to end without leaving any stone unturned.
If you miss out on this, it will mean that you will be forced to do the rest of the work manually. This on the other hand is time consuming and expensive. You will be forced to spend hours and hours on end looking for those minor retail stores online and it is definitely not easy. Plus, it will be hard to deal with it without the help of the software. This is just more stress on you as the last thing you want to happen is to risk your brand.
The enforcement is very crucial for the success of your brand. Even if it does a good job, finding those in violation, if its unable to do much then it becomes pointless at that point. This is a huge concern as you are trying to eliminate any manual effort in the process. It can be very tedious considering if you find a huge number of sellers in violation.
You are going to need all the enforcement you can get like automation. You want a software that works on its own without your constant supervision. You also definitely want one that runs 24/7. Acting upon the violation is another enforcement. Some of the practices include sending warnings to the those in violation of the policy and follow ups. Most people are not receptive to single warnings and that’s why you will need to follow up. If they decide to go rogue and just ignore the message you will definitely have a hard time dealing with them.
Another concern is what you need to do on a daily basis to ensure that the enforcement goes through and works. The monitoring software should be able to send messages to the marketplace platform to those that have not responded to several PRIOR warnings. This will definitely work on the rogue sellers as the platforms can easily ban them FROM selling through their website and hence they will be forced to follow the rules.
So what exactly do you expect from a good monitoring software?
- Automated services such as notification on any violation practices
- Set different recipients for each violator
- Able to take the screenshots of the violation
- Follow up once the warnings have been set to ensure that the violators have made changes and adhered to the set MAP policy
- Offer consumer platform for them to give feedbacks and report of any missed out marketplace
- Note down any consistent violators that have failed to respond accordingly even after several warnings. This group of people can be banished and would no longer receive your products to sell.
Other than monitoring if sellers are in violation of the MAP policy, you need to gather information about the sales of the product. This is an add on to the software that helps you gather information about how your product is fairing in the market. You want to know if there are avenues for you that you haven’t exploited or missed out. If there is a possibility of any expansion in the market for the growth of your company, you definitely don’t want to miss such an opportunity.
With that being said, a good monitoring software is an all-round avenue that will help you grow your business and protect your brand at the same time.