E-forms are one of the most overlooked aspects of any website. They are not particularly powerful or impressive programs, so it is easy to forget them when designing your website. However, giving the forms on your website a second look could improve the effectiveness of your site immensely. They can help you capture more emails if they are functional and well-designed. Well-made payment forms can even increase the amount of money you make through your site by a significant amount. Previously, diligent website owners who wanted to get maximum results from their forms had to tinker with them manually. Now there are programs made specifically for this purpose. These programs allow for easy optimization and customization.
Using Forms to Capture Email Addresses
One of the most important uses of forms in the modern Internet world is capturing email addresses. This is true even of sites that have payment forms. Email addresses can be turned into recurring sales with the right campaign. While email marketing campaigns are not within the scope of this article, you have to get the email address before you can even have a campaign. Extensive research has been done into the practice of capturing email addresses, but there is still an element of mystery to it. For example, it is good practice for your email address form to be a popup with the only field for the email address. This has been proven to be effective. The most successful collectors of email addresses, however, use more advanced and often top-secret techniques that they have figured out through trial and error. To figure out your own way, you must have a program that allows you to customize your forms.
Using Payment Forms to Make More Money
A large percentage of the website has some kind of store. These stores inevitably have payment forms that must be filled out during the checkout process. What many people who don’t have online stores know is that a large percentage of potential sales are lost during this process. As with forms that collect emails, there are a few strategies proven to work, but the top guys aren’t sharing their secrets. Everybody must figure out their own way through tinkering with their forms, which is only possible with the right form builder.
Form Building Programs
These days, readily available form programs allow you to customize your forms however you want. Also, these programs allow you to optimize your forms for mobile, which is an absolute necessity considering the percentage of traffic that comes from mobile users in this day and age. Some of the better form building programs even allow you to customize your forms for each mobile device that uses them.